The Usual Approach to creating slides...
Hey! Are you building your slides for your online course?
Let me guess…
You are planning to put down your ideas as bullet points and talk over them. Right?
After all, that’s the way course slides have always been built. Isn’t it?
Every guru in the industry advocates that style.
In fact, most course hosting platforms suggest you the following workflow:
- Step 1: Upload your slides as a PDF document.
- Step 2: Use a voice recording software to narrate over those slides.
But, what if I say that – they are teaching it all wrong?
What if I scientifically prove to you that the style of ‘talking over bullet points’ is the worst way to present your online course slides?
Would you be interested in learning a new and more effective way?
How mind actually processes information shown in your course
First, let’s take a look at how our mind processes information presented as a narrated slide:
As you can see, our mind processes information through two distinct channels.
What your learners see on the slide is processed through their visual channel. The narration they hear from you is processed through their verbal channel.
Information from both the channels is then integrated with their prior knowledge on the subject – and stored in their long-term memory.
Now, take a look at what happens when your slides have nothing but bullet points on them:
‘Words on slides’ are not processed through their visual channel. They are processed through their verbal channel.
Which means, when you use text based slides – you make the visual channel of your participants totally redundant.
Now, consider these interesting facts about the power of visuals:
- Our brains process visuals 60,000 times faster than words
- 70% of the sensory receptors of the brain are allocated for visual perception
- 90% of the information transmitted to the brain is visual
When you use boring text-based slides to record your online courses - they don’t take advantage of the massive power of visuals.
Bullet point slides don’t take advantage of the massive power of visuals. Visuals can make your information engaging and memorable.
Therefore, with bullet point slides, you lose your audience’s attention quickly and…
They don’t complete your course.
In fact, studies have shown that a staggering 90% of the online courses that participants purchase – are never completed.
What a waste!
When your participants don’t complete your course, they don’t get the results you promised.
Which means, they would never buy again from you, and they would never spread the word about the usefulness of your course to their friends.
In the worst case, your participants may ask for a refund.
That is a shame. Isn’t it?
You spent months planning the content of your course.
You worked so hard to make a serious difference to your participants’ lives.
All that goes down the drain – because your slides are poor.
So, what is the way out?
You learn to create visual slides.
When you use relevant and powerful visuals that complement your narration – you activate the visual channel of your audience as shown below:
Your audience stays engaged throughout your presentation.
Your message gets across with impact.
They complete your course.
Get the results you promised.
They spread the word about you to their friends and colleagues.
They come back to you asking for more courses.
That’s how big profits are made in the online course creation world.
So, it’s time to stop making those boring bullet point slides.
It’s time to turn on the power of visuals to make your courses irresistible to your audience.
Learn to makeover your boring text based slides into clear and creative visual slides.
It’s worth your effort.
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Happy course building!