Why do most Online Courses Fail? Find 2 reasons why even good quality online courses created by experts in their field fail.
This video is based on my experience over the last 11 years setting up and building my own online businesses. Hope you find these tips for success useful.
Hi, why do most online courses fail?
No, I'm not talking about those crappy online courses that don't have anything useful to share.
Neither am I talking about those courses created by people who don't have practical experience who’ve have just gone to various websites.
Watched some videos and then patched together some pieces of information and called it a course.
It is only natural that those courses fail, but I'm talking about good quality courses.
Courses that have good content created by experts, sometimes laboring over a year or two to create the course, and those courses fail.
Now, why do those courses fail?
In my humble opinion, there are two main reasons why those courses fail.
In this video, I'll share those two main reasons.
Sounds interesting then keep listening.
I'm Ramgopal from ArteRamgopal.com. We help you build your audience on YouTube and monetize your expertise.
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Reason #1 : Building Course Before Audience
The first reason why good online courses fail is the author or the course creator failed to build an audience before he or she built the course.
Here is a shocker: Good products don't sell by themselves.
It doesn't always happen that your course gets accidentally discovered by a big celebrity.
The word spreads out and people line up to buy your course.
Now that doesn't happen always.
What happens more often is the author spends a lot of time, energy, and effort to build the course and then sees that there are no takers for the course.
And therefore thinks that maybe if the course is improved a tiny little bit.
The course will find take us and therefore goes back to the drawing table and spends even more time, effort and energy in building the course or refining the course and finding that it still doesn't have enough takers.
And then starts doubting whether the course has enough value in it or not, and finally loses faith in their own ability and even thinking that online courses don't sell enough.
But the underlying reality is these course creators or authors have grossly underestimated the amount of effort it takes to build an audience.
No matter what those fake Internet marketing gurus lead you to believe, it takes a lot of time, patience and effort to build an audience that knows, likes and trusts you enough to buy a course from you and find enough success with it.
Now those fake gurus in trying to sell their expensive product to you need you to believe that you can always buy customers.
You can always spend money on Facebook ads, YouTube ads, Google Ads, etc and you will always have enough customers buying your Product.
No, it doesn't work that way. It's not so easy to build a profitable funnel that converts cold audience into buying customers.
It takes months or years of heavy investing, tweaking, fine tuning, doing the AB testing to get a funnel that actually works properly most of the times.
Authors and course creators lose all their money before their product takes off or their funnel becomes profit.
So here is the first takeaway.
If you want to build a successful online course business, then build your audience first before you build your course.
Reason #2 : Not waiting to build Audience Trust
Now let's talk about the second reason why good online courses fail.
The reason is the author dives in head first.
Now, let's assume that you spend your time and build a decent sized audience that knows, likes and trusts you.
But if the first course you build is your signature course with that fancy 1997 dollars price tag, it's not going to sell.
Realize this basic truth - for someone to find success from your course, we need something far more than your course alone.
First they need to believe that they can solve their own problem if they don't have that belief, no matter how good your instruction is or how good your process is, they will not find success with your course.
Second, they need to believe that you are the right person to help them achieve that success.
Now to achieve this level of trust, you need time so that is why it is always a good idea to start with a small course or a small product that addresses a specific problem that your audience.
Just when they find successes that small course, they will have enough confidence and belief in themselves to invest more in you.
So don't make the mistake of diving in head first with your signature product, which is priced highly. Internet is full of fake marketing gurus who try to convince you that you can make one signature course for $2000.
And make millions of dollars by launching your course to your audience.
I have spent 1000s of dollars buying those expensive courses and I couldn't find much success.
Today Presentation-Process.com is a successful site with established courses with thousands of customers. But none of them came because of those secret Internet hacks that fake marketing gurus taught me.
We spent enough time building our audience carefully.
Video after video for months and years in Presentation Process Channel.
So I'm not saying that it is not at all possible for you to achieve overnight success and become a millionaire.
No, I'm not saying that you might be very lucky and you might be able to do that, but that is not the norm.
If you want to establish a successful online course business then please remember these two fundamental principles.
One build your audience before you build your course and 2nd for small problems before you earn the right to solve bigger problems with bigger courses.
If you keep these two simple principles in mind, you will be quite successful.
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